John Varvatos
The 70s were alive and rocking at John Varvatos, where rock legends like Jimmy Page and Robert Plant inspired a romantically louche look built round soft layering perfect for modern-day troubadours.
“Inspiration came from the Rolling Stones movie about exile on Main Street. In this period a number of British rock bands went to the country to record new music – rock 'n' roll style was countrified."- John Varvatos
The look: Rock aristos
Silhouette: Languid and louche with a romantically sexy appeal
Key items: The poet's shirt is the key layering piece, worn billowing under lean buttoned waistcoats ( Vests:USA) and languid unlined tailoring, or peeping from the hem of a washed military jacket and curved frockcoat. Easy duster coats and asymmetric buttoned fencing jackets top pant shapes which address the 70s mood, with soft flares, or slim cargos, while knits are suitably rock-star skinny, offering a sexy sinuous look
Colour: A muted palette of white, soft pearl grey, stone, and steel layered in mismatched combinations with accents of washed olive and black
Fabric & knit: Fabrics are weightless and lived in, with washed cold-dyed finishes for wool/ linen blends, silk, soft satin, leather and suede
Print & pattern: A hand-painted rose pattern scrolling over jackets
Details & trims: Lacing details replacing buttons, pin and stud closures, rouleaux ties, collarless details on shirts
Footwear: Hand-dyed buttoned boots and shoes
Accessories: Cold-dyed flag scarves, soft crinkle scarves, braided bracelets and lariats, overdyed canvas bags
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